Marketing today is an important part of any business strategy. Marketing is the way you communicate with your current and potential customers. And marketing only works if you are giving value to those customers. Using social media platforms and optimizing your search engine rankings are two ways to enhance your online presence.
Social Media Marketing
Social media marketing is projected to have a 25% annual growth over the next 5 years. if you aren’t investing in social media marketing, now is the time to start. Not only will you reach your current customers, but you have the opportunity to increase your reach (and gain new customers).
SEO and Rankings
If someone guarantees your company will rise in its search engine rankings to the #1 spot with a little bit of search engine optimization activity, tread lightly. Improving your visibility in search engine rankings in part of a long-term strategy. Develop a plan for consistent new content, optimization of your website pages and images, and research on how SEO impacts your visibility. Then, work that plan! We can help you develop a strategy for improving your rankings in your niche area.