Holidays are wonderful times to engage your customers on your website or social media outlets. When should you begin your holiday marketing planning? How soon should you start choosing your holiday resources and designing your layouts?
The holidays are coming: back-to-school, Halloween, Thanksgiving, Hanukkah, Christmas, and New Year’s. For these fall holidays, the summer isn’t too early to begin to gather graphics. Use an image site like Storyblocks, iStockphoto (a subsidiary of Getty Images), or take photos yourself. Start 3-4 months in advance of the holidays, which gives you plenty of time to develop your marketing calendar.
Holiday Marketing Planning
Review your holiday marketing activities from the last year or two. What can you recycle? What should be retired? Share current, relevant content with your customers and subscribers.
Next, use those perfect photos. Add a holiday banner to your home page. Create a landing page for a holiday promotion. Or engage with your community on Facebook, Twitter, or Instagram.
Using Your Marketing Calendar
Write your copy. Focus on how your promotion or product benefits your customer. On your marketing calendar, determine the dates for posting your new holiday content.
Follow these steps and you’ll earn yourself some spare time. And your community will be impressed with your holiday marketing planning!
A technologist and administrator in higher education and corporate environments for nearly twenty years, Theresa McGonagle Crider is an experienced project manager, collaborative team leader, and enthusiastic instructor.